Tax Man

McCain's new ad, called Tax Man, focuses on Barack's economic plan. Notice how they use the crowd again, and the chants of Obama, to turn Barack's excitement quotient into a negative by linking it to the superficial, celebrity aspect of Barack's support.

The spot opens with a criticism of Obama that has become a refrain from the McCain campaign in recent weeks.

“Celebrity? Yes,” says an announcer, as the spot opens on cheering crowds at an Obama rally. “Ready to lead? No.”